To support the continuous education of industry professionals through the delivery of courses and seminars
To promote the economic importance of the industry, its processes, and operational characteristics through courses, as well as the preparation of reports and theses by students in relevant university programs and degrees.
To provide, either independently or in partnership with companies, consulting services for management based on research conducted at CERET or other similar research centers.
To establish connections with other centers or institutions of similar characteristics in other countries
To develop original research on marketing and operations topics related to Retail.
To serve as a fundamental resource for research conducted by academics and industry professionals.
When we talk about Retail, we refer to commerce conducted at the detail level, meaning direct sales to consumers. Among the most traditional formats are department stores, pharmacies, supermarkets, and others.